About GMS

GMS is at the forefront of optimising structure and maximising media rights value

Leading advisors on global sporting events, sports structures, media and sports rights

Reviews of competitions for Cricket, NRL, Netball and Football

Colin Smith has advised leading FTA TV, Pay TV, Digital and Radio organisations.

At the forefront of what the critical global drivers are for media of sports rights across programming, branding, audience and economics

Recognise that the global sports marketplace is evolving which presents unique opportunities that can be explored. Premium sports unlike other TV genre, guarantee audience

GMS is a leader of the rapidly evolving digital environment including the opportunities and cannibalisation of Social Media for media organisations.

Digital rights are being driven by technology and powerful consumption trends across live, personalisation, interactive, anytime, anywhere and second screens.

Colin Smith & GMS have advised major sporting events

  • Global strategic and structural review of the Commonwealth Games across all sports, and media coverage and it’s future
  • Strong recommendations for the inclusion of new sports to revitalise growth
  • Strategic insights into Formula One Grand Prix global events
  • Media coverage review of F1 events
  • Identification of the key attributes that drive media coverage of F1 events
  • Review of the bid strategy and structure
  • Review of the media rights attractiveness of geographic media rights highlighting the growing importance of Asia
  • Review of the Olympic program
  • Media advisor
  • Review of events in Australia
  • World Equestrian Games Feasibility Study
  • Review of global marathons
  • IRB World Sevens Series Strategies in Australia
  • Media advisor for local and international broadcasting of the Cadel Evans Great Ocean Road Race
  • Media advisor for TV Production and broadcast
  • Strategic Evaluation (included media rights) of an expansion of the PGA Tour incorporating an Asian “Swing Through”

Colin Smith & GMS have advised on future sport competition structures

  • Review of the state-based Big Bash NRL Clubs League to a club-based league
  • Structure of competition, new clubs and their locations
  • Review of the ANZ Championship and alternative models
  • Development of the Suncorp Super Netball with three additional teams
  • New teams located in Sunshine Coast, Western Sydney, and Melbourne
  • Owned or part-owned by AFL and NRL Clubs
  • Review of club expansion opportunities in Queensland for the NRL
  • Advisor to two potential expansion clubs:
    PNG NRL (Port Moresby) and
    CQNRL (Rockhampton)
  • Events review of the Summer of Cycling
  • Global expansion of Nitro Athletics
  • Review of the structure of Super Rugby for the Australian Clubs
  • Future of the ABL
  • Review of club expansion opportunities for the A League and preferred locations

GMS strategic roles have included…

  • Media advisor
  • Sale of rights including media, TV and radio
  • Market and media trends, ratings and audience
  • Independent channels

Valuation and review of Pay TV, FTA TV, digital rights, digital media rights, broadcast rights

  • Advising on anti-siphoning
  • Submission to government
  • Feasibility studies and reports
  • Workshops
  • Player valuations
  • Reviewing potential new clubs
  • Strategic advice and review
  • Structure advice including competition and championships
  • Mergers
  • Value review
  • Negotiation strategies
  • Independent advice during sale process
  • Design and management of negotiation processes

The GMS strategic advice is focussed on enhancing client value


client value

Colin Smith and GMS have advised leading sports

Advisory to Sport OrganisationsAdvisory to Major Events
Advisory to Sport EventsAdvisory to Major Sporting Events