Perspectives

GMS recognises that the business of sport and live broadcasts are driven by:

  • Local & global TV audiences

    Maximising TV audiences

  • Enabling & promoting fan interest

    Sports fan interest

  • Maximising the experience of fans attending and watching events

    Sports fans experince

  • Maximising returns and interest from global brands

    Maximising returns for global brands sponsorships

  • Anywhere, anytime coverage including Companion Apps of leading events

    Sport OTT apps

GMS believes that OTT is the next evolution in broadcasting

  • OTT can provide a la carte offerings that will encourage cord-cutting
  • Millennials’ media consumption habits are driving the growth
  • Millennials’ media consumption, the majority is on OTT, Social Media, time shifted content and the Internet
  • OTT is becoming increasingly attractive
  • Sport is the glue holding the current multi-channel TV system
  • Sport is currently the “Killer App”
  • In Australia, FTA TV is protected by Anti-Siphoning, however if OTT is free it would be compliant

 

Sports Fans globally want their sports on OTT

  • Guarantees Anytime, Anywhere
  • Guarantees Live
  • Direct interaction through App and linkage across Social Media directly
  • Fans are willing to pay for these rights
  • In Australia, faster broadband through NBN rollout and technology improvements will further enhance OTT attractiveness
  • OTT with connected stadia will also substantially enhance the attendance experience
  • OTT will enable sports fans to watch their events on connected TVs, tablets, smartphones at the event, as a “couch potato” or travelling at home or overseas